Last updated · Jul 14, 2026
Ameya Kathapurkar

From Data to Delight Scaling AI Adoption Across Adobe Experience Cloud

2× Adobe Certified Expert scaling AI-powered personalization across AEP, CJA, AJO, and Target. Transforming raw data into real-time journeys, ML-driven decisions, and measurable engagement lift.

70+ Implementations Across Industries

Hover over colored segments to explore detailed insights

70+ Projects Healthcare 28% Finance 24% Retail 22% Auto 16% Product Co. 10%

Healthcare · 20 Projects

  • Patient journey optimization with AJO
  • HIPAA-compliant data activation on AEP
  • Pharmacy analytics via CJA
  • 10M+ events/day processing

Financial Services · 17 Projects

  • Cross-channel attribution modeling
  • Compliance-aware personalization
  • Real-time fraud signal integration
  • Multi-brand portfolio optimization

Retail · 16 Projects

  • Cart abandonment AI decisioning
  • Product recommendation via Target
  • Omnichannel attribution
  • Seasonal campaign automation

Automotive · 11 Projects

  • Lead nurturing journey orchestration
  • Service appointment optimization
  • Cross-device identity stitching
  • Dealer attribution tracking

Product Companies · 7 Projects

  • Product-led growth funnels
  • In-app experimentation at scale
  • Feature adoption analytics
  • Behavioral cohort segmentation

Global Reach

Enterprise Clients Across the World

Adobe Experience Cloud implementations spanning healthcare, finance, automotive, retail, and technology sectors.

Beyond the work

About Me

From the rugged Western Ghats of India to pursuing my Master's in Computer Engineering in the United States, I have always run toward challenges, not away from them. I bring the same energy to engineering: work honestly, work wisely, and love what you do. When you love it, it stops being work.

Built for Pressure

State league cricket player. Early adventures include skydiving, chasing tornadoes, and navigating blizzards. Calm under pressure, execution-focused when it counts.

Outside the Code

Beach person, hiker, RV camper. Currently researching ancient temples of India and Asia, exploring their cosmic connections and embedded engineering knowledge.

In the Kitchen

Vegan fusion chef at home, blending Italian, Mexican, and Indian flavors into plant-based experiments for friends and family.

Books That Shape My Thinking

  • The 21 Irrefutable Laws of Leadership John Maxwell
  • The Magic of Thinking Big David Schwartz
  • How Champions Think Bob Rotella
  • Winning Attitude John Maxwell
  • No Matter What Lisa Nichols
  • What We Owe the Future Will MacAskill · Currently reading

From data to delight

AI adoption proof

Quantified outcomes from scaling Adobe Experience Cloud and AI-driven decisioning across retail, financial services, automotive, and healthcare.

Featured Use Cases

CJA + MCP

Financial Services & Healthcare Analytics

Adobe CJA with Model Context Protocol integration for cross-channel journey analysis, enabling AI-driven insights across financial and healthcare verticals with HIPAA compliance.

Target + MCP

AI-Powered Personalization at Scale

Adobe Target leveraging MCP for real-time experimentation and ML-driven offer decisioning, delivering personalized experiences across millions of monthly visitors.

Healthcare AI

Pharmacy Dataset Collection & Model POC

End-to-end data pipeline design and proof-of-concept ML model development for healthcare pharmacy analytics, from raw data ingestion to predictive insights.

Error Analysis ML

High-Traffic Data Collection Error Detection

Custom ML model for analyzing and predicting data collection errors across 100K+ monthly traffic, reducing data quality issues and improving pipeline reliability.

Built to scale AI

Career path that maps to enterprise AI adoption

  1. Dec 2025 to Present

    Business Consultant · Apolis

    Scaling insight and AI-ready journeys on AEP, AJO, and CJA for patient experience, appointment conversion, HIPAA-aligned reporting.

  2. Apr 2019 to Aug 2025

    Adobe Experience Cloud Solutions Specialist · Publicis Groupe

    Led 25+ Fortune 500 Adobe programs with AI-driven personalization: AEP, CJA, AJO, Target ($12M+ revenue, 95% on-time scale).

  3. Aug 2017 to Apr 2019

    Adobe Solutions Developer · Ford Motor Company

    Campaign automation across 45 markets, multi-device tracking for 5M+ monthly interactions, and AEM forms with Adobe Target for lead conversion across regional markets.

  4. Jun 2016 to Jul 2017

    Java Software Developer · JPMorgan Chase & Co.

    Java full stack development for banking applications, with regression for risk detection and analytics for internal stakeholders.

From LinkedIn

What peers say when AI adoption gets hard

“I collaborated with Ameya on a complex migration project involving deep Adobe Campaign technical knowledge and understanding, along with (new at the time) AEP features. He provided excellent advice based on deep technical understanding, built and demoed sandbox builds to help explain topics to our clients (and internal team), and went out of his way to support us outside his home timezone. It was a pleasure working with him, and I would recommend him based on my experience.”

Tim Chapman Data Strategy · Digital Transformation · Martech · Managed Ameya directly · Sep 2025

“Ameya is an outstanding contributor and an asset to any organisation. His ability to be able to interpret client high level requirements into actionable outcomes from a technical perspective is great. He always gets very positive feedback from clients and colleagues alike.”

Paul Brandwood CEO, 3|SHARE · Publicis Digital Experience · Managed Ameya directly · Aug 2025

“I had the pleasure of working with Ameya at 3|SHARE, where he excelled in a variety of roles across the Adobe stack. While his background was in Adobe Campaign and Adobe Journey Optimizer, he quickly embraced new challenges to support both delivery and pre-sales conversations (most notably learning Adobe Experience Manager and Adobe Target). Ameya’s willingness to tackle new technologies, combined with his strong work ethic and collaborative nature, made him a valued member of every team he joined. His colleagues respected him, our clients trusted him, and his contributions always moved projects forward.”

Paul Legan CTO, 3|SHARE · Managed Ameya directly · Aug 2025

“It's rare that you get to work with someone who is not only a technical expert but also a genuinely fantastic colleague, and Ameya is exactly that. He is an exceptional professional whose expertise in the Adobe Experience Cloud is matched only by his incredible work ethic and supportive nature. What truly sets Ameya apart is his proactive spirit. Whether he was tackling a complex personalization challenge in Adobe Target or architecting a customer journey in AJO, his goal was always clear: to use data to make things better. He is the first person to offer help and the last one to give up on a problem. His commitment to helping his coworkers and the company succeed is unwavering. Ameya would be a tremendous asset to any organization looking to enhance its data-driven marketing efforts.”

Clemente Fabian Pereyra Director of Technology, 3|SHARE · Managed Ameya directly · Aug 2025

“Ameya Kathapurkar is a star. In my experience with him at Ford, he was hungry for knowledge and growth in many areas. He is patient and extremely kind. If you are working to enrich digital user experiences, look no further. You have found someone that you can trust will deliver. No challenge is too difficult and no scale too large. I worked with Ameya at Ford and Adobe and I look forward to working with him again.”

Marcus Eagan Founder @ Nativelink · Nov 2021

Credentials for scaling AI on Adobe

  • Adobe Certified Expert: Journey Optimizer Developer
  • Adobe CJA Certification
  • AEP / RT-CDP
  • M.S. Computer Engineering, UT San Antonio

Open work

Repository

Coming soon

Code samples, Adobe + AI playbooks, and implementation notes will land here.

“When you have exhausted all possibilities, remember this: you haven’t.”

Thomas Edison

Ameya Kathapurkar

Ready to scale AI adoption across Adobe Experience Cloud?

If you are hiring to move from pilots to production (AEP, CJA, AJO, or Target). Let’s talk how “from data to delight” looks in your first 90 days.